10.or (pronounced Tenor) launched their latest smartphone to cater the lower budget or entry level smartphone called 10.or ‘D’ on 21st Dec 2017 in Bangalore. This device is available in 2 variants 2 GB / 16 GB and 3 GB / 32 GB and they are competitively priced at Rs. 4999/- and Rs. 5999/- keeping their moto ‘Created by us. Defined by you’. This device is especially crafted for Amazon and its amazon exclusive device. 10.or ‘D’ is available in two colors called ‘Beyond Black’ and ‘Aim Gold’.

Specs Under the Hood:

The 10.or ‘D’ is powered by a Quad-core Snapdragon 425 chipset backed and Adreno 308 GPU with either 2GB or 3GB RAM, comes in two variants as 16 GB and 32 GB. Also, the storage is expandable upto 128 GB using a Micro SD card. It comes with 5.2″ HD display and in camera department it houses a 13 MP rear camera and a 5 MP front camera. The 10.or ‘D’ stay charged using a 3500 mAH battery. On OS front, the device comes with Android 7.1.2 Nougat out of the box and company has brilliantly retained Stock Operating system on it instead of any topping with any of the custom UI on it. Although, there is a slight tinkering done to the OS to involve Amazon exclusive applications like Amazon Shopping, Kindle and Prime Video by default on the device which cannot be uninstalled and also there is an option to link your Amazon account directly while setting up the device itself which gives single sign on to different products of Amazon. We got an opportunity to play around this device for few days and here are our detailed review on different aspects of this smartphone.

Design and Build:

The 10.or ‘D’ is a unibody device with poly carbonate build and comprises a dual-sim capability which supports 4G and VoLTE. The device comes with a soft touch capability and there is no hardware buttons on the front side of the device. There is a volume rocker and power/unlock button placed on the right side of the device, while the hybrid SIM slot is available on the left, this hybrid tray can take upto two SIM cards and also a Micro SD card which is a good thing for this device. At the back, there is a camera along side is a LED flash, below that is a Finger Print sensor which is placed accurately and easily reachable. Also, there is speaker grill at the bottom side on back. On the top, there is a 3.5 mm audio jack and a noise cancellation microphone. At the bottom, there is a micro USB charging/data port and a microphone beneath to it. The device has curved edges and thanks to the bigger battery which makes this device look little bulky when compared to the slimmest form factor phones. But, the build quality is pretty good and could be used roughly and one don’t have to put on a back cover to protect it. The device could take some accidental falls easily without much dent onto it. The device perfectly fits well in hand and its easy to reach the different buttons and finger print scanner which in turn helps operating the phone easily even with one hand. The volume control and power / unlock button works gives nice tactile feedback, while finger print scanners works perfectly well too. It could unlock the device just under 0.2 seconds when the display is ON and around 0.6 to 0.8 seconds when the screen is OFF. This back being plastic, it easily creates smudges when touched using sweaty or oily hands, which could be cleaned with a wipe on your shirt or t-shirt which makes it clean in a second. Overall, we are quite OK with the design and build quality which this device offers and there isn’t much to complain about the device which offers this much quality at this price range.


The device houses a 5.2″ HD LCD Panel with resolution 1280 x 720 and there is no separate protection layer available on it nor its a 2.5D glass. However, we cannot expect too much for the device at this price point and it does a decent job for what it offers. The display is responsive to touches and its not a fingerprint magnet which is commendable. The viewing angles is good and the display works perfectly fine under the sunlight also. I wish the company had given the automatic brightness control which is missing and it makes tough to operate if the display is not with high brightness when you go outside. The bigger display does help for utilizing multimedia content and for games. For a entry level smartphone user, the device doesn’t give any options to complain about and we are happy with what it offers on the table.

Hardware and Performance:

The 10.or ‘D’ is powered by a Quad-Core Snapdragon 425 Processor and its backed with either 2 GB or 3 GB depending on the variant an user choose to buy. The call quality is good on this device and also the device has a FM radio support which is definitely a welcome feature to have for the entry level smartphone users. Though the device comes with a hybrid SIM card slot, it can take in two SIM cards and also a Micro SD card which is a real good hardware feature and company has kept the user feedback and requirements of the environment in India has designed to cater it accordingly. Thanks to the Stock Android and no bloatware, the device is quite snappy and if not a super performer, but does the job decently. We could run multiple applications in background and still device performed pretty well during the gaming and while watching entertainment content. The device didn’t heat up on continuous game play as well as when using multimedia content continuously which is good. As we mentioned earlier, fingerprint scanner too works perfectly well. Only thing we think is a downside on this device is the placement of speaker on the back side of the device instead of side just like in 10.or ‘E’ or 10.or ‘G’ which makes it tough to hear the voices clearly when playing content without headphones and the audio output is not so loud either. Apart from that, in our day to day usage, we didn’t find any major issues to complain about the hardware and the performance which this device offers and we are happy with it.


10.or ‘D’ performs really well in camera department too for the device in this price range. Auto-focus works great and fast. The pictures shot in bright light and also low light is good and we don’t have much concerns with the quality of the output what we have got during our tests. UI is simplistic and not much fancy features it offers except certain filters and panorama features. The 5 MP front camera also clicks some decent selfies in bright light and well lit conditions. Check out some camera samples in the link below.

Software and Features:

10.or ‘D’ comes with Stock Android Nougat 7.1.2 OS out of the box with just some minor tinkering to it by adding some Apps from Amazon by default and also has an integration of Amazon account with the device settings itself. There is dedicated support channel called t-care using which one can directly contact the support team for any issues and to check warranty details etc., Also, the t-care app allows to perform some device tests which includes the tests like speaker, microphone, display, camera, sensors etc., This is really good for end users who can make sure their is indeed an issue with the hardware before approaching the service. As we said, its a stock OS and its upto users to add on whatever applications they need to utilize the hardware to the fullest or use any third party skins to give a makeover to the device. Another promising note from the company is the up-gradation of OS to Android Oreo pretty soon.


The company has housed a 3500 mAH battery which is pretty awesome and gives the backup of around 48 hours with moderate telephone usage and with data connection ON always. It takes upto 3 hours for full recharge from 0 to 100 and it doesn’t support quick charge. Not complaining though. For the device at this price range, having a battery of this much capacity is really commendable. It also gives screen on time of almost 7 hours that is useful for continuously watching upto 2 to 3 Indian Movies fully. We are pretty happy with the battery performance on this device.


If you are a user who is willing to switch to exciting world of smartphones and Android , and who is not willing to spend too much on the same, this is the phone which you should be looking to buy and its worth a penny. I would prefer a 3 GB / 32 GB variant which gives opportunity to store more and install more applications and games. But, if you are a user who is having limited usage of smartphone and need only for some basic functionalities, the 2 GB / 16 GB variant is more than enough.

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