Panasonic had launched their latest Smartphones Eluga A3 and A3 Pro as a comeback devices into already crowded Smartphone market in India. We got an opportunity to review one of the device Eluga A3 Pro with 3 GB RAM / 32 GB storage. And here are our detailed review on this device. Design and Build: Panasonic Eluga A3 pro’s build quality is at par with premium range phones. It’s a fully metallic aluminum unibody device with solid build and can withstand wear and tears pretty comfortably. Even after some pretty heavy usage and rough handling, the device still shines good which is commendable. The device comes with all the required buttons and capabilities at the right spots without messing with the user experience. There is a home / finger print sensor on the front bottom side of the screen, on the right of the device there is a power unlock button and volume rockers which are placed at comfortable reach positions. Below there is a Micro USB charging/data transfer port, and on top side of the device there is a 3.5mm audio jack. On the left side, there is a sim tray which can hold two SIM cards (one Micro and a Nano) or a sim card and a Micro SD card. On the back of the device there is a 13 megapixel camera sensor located on the top middle position and a flash light below that. At the bottom side, there is an external speaker grill. There are 2 visible aerial lines also in gold color on top and bottom.Design wise the device has curved edges and slight tapering on the back side which gives a comfortable grip and there are no chances of slipping down from hands unlike other metallic devices which has all chances of slipping down the hands. The device is easy to hold and it’s not much heavy in hand and one can comfortably operate it using one hand also. We are impressed with the design and build quality of this device. Display: Eluga A3 Pro houses a 5.2″ HD IPS display with 272 ppi and the display is protected with Asahi dragon trail glass and the 2.5D glass gives a nice look for the device . The display is bright and vivid under room conditions , but under bright sun, even with full brightness, the visibility is bit poor, we have to put some effort to read the contents on the display. The color reproduction is pretty good and watching movies and for games , the display works just fine. Thanks to Panasonic ‘s custom display settings called MiraVison which allows to increase contrast and saturation which gives some neat output for the content and text on the screen. Overall, display seems to be good barring the fact about the visibility under the bright sun. Hardware and Performance: The Panasonic Eluga A3 Pro is powered by a Mediatek 6753 Octa core processor clocked at 1.3 GHz backed with 3 GB RAM. At any point of time, there is always around 2 GB of RAM is in use. Though the device uses almost close to stock android UI along with their own Arbo AI assistant loaded on it, we felt the performance is bit sluggish and not upto the mark. The device plays multimedia content effortlessly upto FHD videos and its works well when played some games with HD quality. Multi tasking and browsing the internet, social media content etc., is just fine and nothing much to boast about. Even with many customisation in softwares and adding features like duraspeed setting which basically kills the background apps and services allowing only the main one to run, we weren’t pretty impressed with it. Apart from this, fingerprint sensor works well but not one of the fastest out there in the market, it operates both as home button as well as long pressing the same would invoke Google Now. The call quality is decent and nothing much to complain there. External speaker is loud enough to cover the room of 10 x 10 feet and the network reception indoors as well as outdoors is good. There is certainly a lot of scope of improvement in performance with some more tuning to the OS and software by Panasonic. As their new ad tagline says, there is still “So much to do”. At this point, we are not satisfied with the performance which the device offers. Camera: Eluga A3 Pro comes with a 13 MP rear camera with dual LED dual tone flash and a 8 MP front shooter for selfies. There is no fancy features added to camera functionality except normal, panorama and picture in picture modes in the main access portions of camera app. There are certain modes to choose if we go to settings like Night, party, sunset, beach etc and few white balance modes like daylight, fluorescent, cloudy, twilight etc., The images taken using the device has clear and nice details captured in it and takes a decent selfies also using the front camera. The camera could shoot videos upto Full HD at 30 frames per second which gives a pretty decent video output, only disappointing factor with videos is about stabilisation, if one isn’t using either tripod or a absolute steady hands, the shakyness in video is pretty much visible which is definitely annoying. Few more notable issues are slight delay in focusing the objects as well as sluggishness and the delay observed while trying to click pictures in HDR mode. As in performance, there is still so much to do in camera department for from Panasonic. Software and features: Eluga A3 pro comes with Android Nougat 7.0 out of the box with little customization and addition of their own AI ARBO. The AI assistant learns about your day to day activities in your smartphone for few days and gives automatic suggestions and one can even add upto 3 manual suggestions to pop up in ARBO application. UI on the device is close to stock Android experience and there are few applications like Xender, databack, V-PayQwik, K-Gallery, Amazon shopping and Amazon Prime video pre-loaded onto it. We think certain apps are totally useless and uninstalled them right away. Few notable features on A3 pro includes the MiraVison, DuraSpeed, partial screenshots etc., If anyone wants to take a partial screenshots, just press and hold the power button and there you’ll get an option. We are pretty much happy with the UI and ARBO assistant is really useful at times. Battery: The A3 Pro houses a powerful 4000 mAH battery and we suspect because of this the device feels slight heavy even with its slim form factor, not complaining thought. The battery backup is pretty decent on this device. We could stay on for an entire day with heavy usage of games , applications and with 4G connection on. With moderate usage the device could stay on for around 48 hours. We could get around 7 to 8 hours of screen on time when played continuous full HD video in loop. The device doesn’t have heating issues etc.,due to heavy usage which is commendable. We are satisfied with the battery performance which this device offers. Conclusion: The Panasonic Eluga A3 pro delivers in battery front has a good built quality , other than that, in other departments, it’s gives the mediocre performance and this is definitely not a tough competitor in this price segment devices like Redmi Note 4, Moto G5, Samsung J7 Prime etc., We feel the device is pricey for the offerings which it has, if this device comes under the price tag of of 10000/- or 9000/- INR, we would have a compelling reason to buy it.