In the already crowded Smartphone market and between the tough competitions from different Chinese phone manufacturers, Panasonic India has launched their latest in Eluga series A3 and A3 Pro on 9th Aug 2017 in the capital of India to recapture their presence in the Smartphone market. 
A3 and A3 Pro are the fully metal body smartphones with 5.2″ Full HD Display protected with Asaha Dragon Trail glass, comprising the latest Android Nougat 7.0 OS and they are powered by Mediatek 6737 Quad-Core and Mediatek 6753 Octa-core processors respectively backed with 3GB RAM. They come with 16 GB and 32 GB storage respectively. In camera front, both devices has a 13 MP PDAF rear camera and with 8 MP front camera.  Both the devices are 4G compatible, has fingerprint support and comes with massive 4000 mAH battery. The storage on these devices could be extended upto 128 GB using a micro SD card slot available on them. Also, both A3 and A3 Pro is equipped with their own AI Virtual assistant ARBO.  Arbo on panasonic devices are quite user friendly and as per them, more than 50% of buyers regularly using this feature on their smartphones. Eluga A3 and A3 Pro is competitively priced at Rs. 11,290 and Rs. 12,790 respectively.  Both the devices would be available across all Panasonic brand shops and retail outlets in India from 10th August onward. 
Panasonic has also appointed the Bollywood star Taapsee Pannu as their brand ambassador along side existing brand ambassador Varun Dhawan who is also a popular Bollywood actor. Panasonic is planning a 360 degree campaign in this year and also they are planning to launch 11 new smartphones in next 45 days targeting wider customer base starting from low budget phones to moderate budget which is from Rs. 6000/- INR to Rs. 15,000/-. 

Mr. Manish Sharma, President & CEO, Panasonic India & South Asia, Vice President, Appliances Company and Executive Officer, Panasonic Corporation said, “We believe our in-house developed artificial intelligence (AI)-based virtual assistant—Arbo will be a differentiator. Today, software’s comprising of applications and user-interface (UI) have become the deciding factor to upgrade yourself to the next level of technology. The evolution of technology software has opened endless opportunities. Customers will continue to look for technology which will shape the product interface and the way we interact with our smartphones.”

Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “Further to the positive response of Eluga Ray series, we are happy to introduce two more  powerful smartphones in the Eluga portfolio- Eluga A3 and A3 Pro. With the new improved features and enhanced quality the user will be able to do so much more. The Smartphones come in 3 stunning colors – Mocha Gold, Gold and Grey which define and compliment consumer’s style quotient. Also, our AI Assistant – Arbo will track and understand all your activities and help you make a schedule so that you don’t miss out on anything from your daily routine”

He added, “We learned that the consumer wishes to do new things every day. With our new brand campaign ‘So Much To Do’ we want the user to explore, create, practice and mostly do things that they have never done. Taapsee with her recent performances has developed a connect with the millennials and will surely infuse freshness to the new range. We are very happy to have her as our brand ambassador and look forward to this association.”
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