If you are an Indian smartphone consumer and if you have to choose and decide to buy a mid-range smartphone from some of the top competitors like Asus and Samsung, here is the comparison from our side between two popular mid-range smartphones from Asus Zenfone3 Max (Model: ZC520TL) and Samsung J7 (Model: J710F) which would help deciding to buy one. Before digging into detailed comparison on these two devices, lets check out the specifications comparison between these two and see what they offer. Display: Asus Zenfone3 Max comes with a 5.2″ IPS LCD capacitive display while Samsung J7 comes with a 5.5″ Super AMOLED capacitive touchscreen, and both offers resolution of 720 x 1280 pixels with pixel density of 282 ppi and 267 ppi respectively. When coming to the display quality, both the devices are equally good while Samsung Super Amoled feature takes the lead here due to the Super Amoled display offering and the screen size. Display on both is bright and clear from different viewing angles, touch sensitivity is slightly better than Asus on Samsung J7. The 2.5D glass on Asus ZF3 Max gives a premium look to the device while the flat display gives a older look to the J7. Both ZF3 Max and J7 gives a details clearly even under bright sunlight. Apart from these, the bluelight filter feature in Asus gives an added advantage to ZF3 Max which reduces eye strain while using the device in dark light. Overall, both these devices have neck to neck competition and we give 50-50 choices to both these devices based on the display. Design and Build: Coming to the design and build quality of these two devices, Zenfone3 Max is a fully metallic unibody device while Samsung J7 gives a metallic finish but its not a unibody device, the back panel is poly-carbonate and battery is removable on Samsung J7. Both these devices offer dual-sim capability. On J7 there are two SIM slots which can house Micro SIM’s and a separate slot for Micro SD card while ZF3 Max comes with a hybrid sim slot. Design wise both these device looks good and both are pretty comfortable to hold in hand. While Asus has both volume rocker and power/unlock on the right while Samsung has power/unlock button on right and volume rocker on left. Both these devices comes with a Micro-USB charging port and a 3.5 mm audio jack. Overall, design and build is quality of both these devices takes equal points. Hardware and Performance: Asus Zenfone 3 Max is powered by a Mediatek Quadcore processor while Samsung J7 is powered by a Exynos 1.6 GHz octa-core processor backed with 3 GB and 2 GB RAM respectively. Performance wise, though Samsung has less memory, due to the Octa-core processor and multi-threading capabilities, its slightly better than Asus while playing games, multi-tasking etc., Asus does a decent job in gaming and multi-tasking too. Both these devices stutters when we play HD games like Asphalt 8 in high quality modes. They perform well when we change the setting to either medium or low quality graphic settings inside the game. For general day to day activities like browsing, social media, playing multimedia etc., these both fares well and we don’t see any complaints or lags. There are no heating issues observed while doing prolonged gaming for more than 30 minutes which is commendable. Asus has a upper hand here in the hardware department just because of the fingerprint scanner facility. Fingerprint scanner works almost all the time perfectly and responds fast too. Samsung lacks fingerprint scanner in it. Samsung take a slight lead in the performance department due to the better processor. The Benchmark scores are higher in J7 compared to ZF3 Max. When we talk on the storage front, undoubtedly Asus takes the lead here with 32GB native storage while Samsung just offering 16GB internal storage. However, external storage support is better in J7 which can support upto 128 GB while ZF3 Max supports upto only 32GB. Zenfone3 Max Benchmark Score Samsung J7 Benchmark Score Camera: Both Asus ZF3 Max and J7 comes with almost same specs in camera department except Samsung J7 has an additional front LED flash support too which is an added advantage. Camera quality wise and feature wise, both fares well in day-light pictures while Samsung’s camera is slightly better in capturing details in low-light conditions. While J7 offers pro mode in camera application where one can set the ISO, White balance etc., the same is not offered in Asus ZF3 Max. Also, On J7, we can shoot FHD videos while on ZF3 Max, one can shoot only upto HD video. Samsung’s camera app is snappy while there is a slightest delay in capturing the pictures on Asus ZF3 Max, disable the shutter animation, switching off the location services, switching off Burst review settings makes it little snappier. In camera department, Samsung takes lead due to the better camera software, front LED flash support and the picture quality. Asus provides time lapse feature which is missing in Samsung, that gives a slight lead to Asus Camera also. ZF3 Max Auto Mode J7 Auto Mode Zenfone 3 Max – HDR Mode J7 – HDR Mode Zenfone 3 Max – Low light mode J7 – Low light mode OS and UI: Both Zenfone3 Max and J7 comes with Android 6.0.1 out of the box topped with their own UI’s called ZenUI and Touchwiz respectively. Both the devices comes with little bloatware of their own from these companies, some are uninstallable and some are not. TouchWiz UI on Samsung J7 has very little software features and settings which are straight forward not much complications while ZenUI on Asus is also not too complicated, but the lot of features and settings which the ZenUI offers sometimes would be overwhelming to the non-power users of the smartphones. ZenUI may be pretty interesting UI to the power users to explore and play around with lot of options/settings and the customization while Samsung J7 doesn’t offer much to the power users. On this front, ZenUI takes the upper hand when compared to the the TouchWiz UI on Samsung. Battery: As you seen in the table above, ZF3 Max offers a bigger and better battery than J7 which is 4100 mAh while J7 comes with a 3300 mAh battery. Both takes almost the same amount of time to charge to 100%. In Battery department and performance, ZF3 max leads the race, thanks to the bigger battery capacity. We could stay on the same for almost for 3 days with 4G network ON all the time and auto-brightness mode and auto-sync of applications enabled. Samsung J7 could hold for around 48 hours for the same kind of usage. Price: Both ZF3 Max and J7 is almost priced identically, in-fact Asus Zenfone 3 Max is priced competitively in this range. For the features and the hardware which Asus offers, ZF3 Max takes upper hand here and its more value for money in comparison with Samsung J7. Conclusion: If you are a power user who would like to explore and play around with a device which has out of the box UI and if you are craving for a device with a finger print for additional security and feature, also backed with some decent hardware and storage, ZF3 Max is the best choice for you. And if you are a business user and a non-tech savvy user who is just happy with the basic functionalities of a smartphone, media, entertainment, craving for a big screen and if finger print scanner and fancy features are not your high-priority requirements and if you are a die-hard Samsung Fan, J7 is the right choice for you. Price-wise, there isn’t much difference between the both these devices. I would leave up-to user’s discretion in deciding which one to buy after reading these comparisons.