LeEco (formerly LeTv), who entered Indian Market in last year, already created much disruption in Indian Smartphone market with their hit Smartphone like Le 1s, Le Max and Le 1s Eco, has launched their next much awaited 2nd Generation Smartphones Le 2 and Le Max2 yesterday at a Major launch in New Delhi on June 8th in front of more than 2000 people which involves Media, Special Guests and Super Fans from LeMe Community and the fans from their social media channels. The event was at Siri Fort Auditorium in New Delhi. On the same stage, LeEco’s official jingle / song also revealed which is composed by famous bollywood musician Pritam and sung by Singer Nakash Aziz. LeEco also announced the launch of their own marketplace and e-commerce website LeMall where customers can buy different accessories from LeEco and also the smartphones. Atul Jain, COO, Smart Electronics Business, LeEco India, unveiled the 2nd generation of Superphones, calling them “redefine product value”. “LeEco is ushering into the ET Era, or what we call Ecosystem Technology Era. It’s time to end the practice of taking the consumers a ride and put an end to profit-oriented business models, but actually redefine product value.” “We are focusing on the Eco Model, an integration of software, content, services, applications and hardware.” Le 2 comes with a standard combination of 3GB RAM and 32GB ROM and is powered by the Octa-Core Qualcomm Snapdragon TM 652 which is superior then the processor used in its predressor. Le 2 provides a 16MP rear camera and 8MP front camera. The image quality is visibly better with vibrant and true-to-life colours. With technologies like PDAF, Closed Loop and other ground-breaking technologies, people can catch clear pictures in moving and unfavourable conditions. Le 2 has an In-Cell display screen also the screen’s blue light filter helps reduce eye fatigue, while at the same time, the in-cell screen allows devices to be thinner and lighter. Le 2 supports all the 4G Bands available in India in addition to GSM, 3G and LTE. This time around Le 2 will also have VoLTE which will be made soon available via OTA updates to the phone. Le Max2 comes in two variants and is powered by the current most powerful processor, Qualcomm Snapdragon 820, backed with high performance combination of 4GB RAM + 32GB on board memory or 6GB RAM + 64GB on board memory. Le Max2 features a 5.7 inch 2K Super Retina Display which will be the best display to watch the VR content and 3D videos. Its 21MP rear camera comes with blazingly fast focusing speeds thanks to PDAF technology, it also has a F2.0 aperture with OIS for blur free images even in low light. The rear camera on Le Max2 shoots pictures with great clarity thanks to improved components or technologies like 6P lens, PDAF, Closed Loop, OIS, Dual HDR and Dual-tone flash and so on. The Le Max2 is also equipped with an 8MP front camera. Le Max2 also enjoys a super-fast 802.11ac Wi-Fi connectivity. It has dual-band and dual-antenna, which means Le Max2’s Wi-Fi speeds are much 4 times faster than most of its competitors, who are on the Wi-Fi 2.4G band and twice as fast as those on the Wi-Fi 5G band. Both Le2 and Le Max2 comes with Android Marshmallow 6.0.1 out of the box topped with LeEco’s own UI called eUI. World’s first CDLA Standard Through the new Superphones, LeEco has taken a huge step and replaced the 3.5mm headphone port with the world’s first CDLA (Continual Digital Lossless Audio) Type-C interface, leading an audio revolution to the earphone industry that remains the same for decades in India. LeEco introduced a new digital architecture, CDLA technology that enables end-to-end lossless digital music transmission, the world’s first continual digital lossless audio standard. The two Superphones Le 2 and Le Max 2 are all set to redefine the smart phone audio technology world. LeEco has also unveiled the world’s ﬁrst Type-C CDLA Earphones which consumers can get access to and its prices at Rs 1,999. Supertainment ecosystem and membership program LeEco has also made additions to its Supertainment membership program. In the coming months, through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco is all set to have the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height. With LeEco’s Premium Membership program, users can enjoy premium content, exclusive discounts, a 5TB LeEco Cloud Drive Storage, live music & concerts with Lossless Audio, exclusive giveaways and offers, special events with celebrities and top entertainment talents and many more. Starting from this month, LeEco will also give members access to more than 50 online international live concerts. Pricing: For Le 2, the 3GB RAM and 32ROM combination is priced Rs 11,999, including one year membership, which is worth Rs 4,900 if purchased separately and For Le Max2, the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,999 and will include a one-year membership. LeEco will have its first flash sale for Le Max2 on June 28th 2016, and its first Le 2 flash sale in early July 2016. Registration for both the models will be open on June 20th on Flipkart.