Intex Technologies announced the launch of India’s lowest priced smartphone today, the Intex Cloud FX. The much awaited device runs on Firefox OS and boasts of features such as Bluetooth, Wi-Fi, Dual SIM and comes with an expandable memory of upto 4GB – all of this at a unique price of Rs. 1999/- Intex Cloud FX is available exclusively on www.snapdeal.com in two premium colors – Black and White. The device also supports several languages like English, Hindi and Tamil. Speaking on the launch of ‘Cloud FX’, Keshav Bansal, Director, Marketing, Intex Technologies said that, “The launch of Intex Cloud FX marks the beginning of a new era of the Indian smartphone market and Intex is proud to be the first Indian company to understand and deliver on market needs. With the launch of Intex Cloud FX, we aim to enable the masses to get smartphone experience at the cost of a feature phone. We are delighted to partner with Snapdeal.com, the partnership allows us to offer the smartphone pan-India at a revolutionary cost.” “We are excited that Intex Cloud FX is now selling in the market, being the first Firefox OS device available in India and Asia. The positive consumer feedback from other markets tells that people like the unique user experience and openness we’re building with Firefox OS. With the supports from Intex, Firefox OS smartphones in ultra-low-cost category will redefine the entry-level smartphones segment, which attract people to transfer from featured phones to smartphones. Having a stronghold as Intex, we believe Firefox OS devices are going to create another momentum in Asia,” said Dr. Li Gong, President of Mozilla . Commenting on the launch, Kunal Bahl, Co-Founder & CEO, Snapdeal.com said “The launch of India’s first Firefox OS smartphone by Intex and at such a lucrative price point, exclusively on Snapdeal.com, is very exciting, given the enablement it will provide to current feature phone users to upgrade to a high quality smart phone. We are sure to see a very positive response from our customers”. Cloud FX is equipped with 1.0 GHz Processor for instant messaging and fast internet browsing. Boasting its dual-sim capabilities, the phone supports Bluetooth and Wi-Fi, ensuring full time connectivity for the social media buffs. The phone comes with an expandable memory of upto 4GB. Interesting, the phone has Build-in Usage monitor that allow users to monitor and control their data usage. Firefox OS is a brand new open operating system for smartphones built entirely using HTML5 and other open Web standards. It is free from the rules and restrictions of existing proprietary platforms and therefore can deliver the performance, personalization and price people want in a smartphone with a beautiful, intuitive and easy-to-use experience that is unmatched by any other phone. Aircel has also extended an attractive offer for Cloud FX users. Aircel subscribers can now avail 1GB data free per month for 3 months by simply SMSing ‘INTEX’ to 121.