Asus has launched a plethora of ZenFone 3 Smartphones on Aug
17th in India at the Zenvolution event which happened in Delhi which is ZenFone
3, ZenFone 3 Deluxe, ZenFone 3 Ultra and ZenFone 3 Laser to attract different
range of consumers in India by pricing the devices ranging from 19000 to
50000/- INR. 
 ZenFone 3 ZE520KL
(5.2”) / ZE552KL (5.5”) :
The ZenFone 3 which is a Winner of a Computex
2016 D&I Award comes with a 5.5″ Full HD super IPS+ display and its
protected with a scratch-resistant 2.5D Corning Gorilla Glass on the both sides
of the phone. The device is powered by a Snapdragon 625 Processor using 14nm
finFET process technology that makes it 35% more power efficient than 28nm
processors. The devices comes with a 16MP rear camera with latest Sony IMX298
sensor and a 8 MP front camera with 84 degree wide view for selfie lovers. The
device comes in two variants, one with 3GB RAM / 32GB Memory (5.2”) and another
with 4GB RAM / 64GB Memory (5.5”) RAM and Storage. The device comes with a
5-finger registration / 360 degree recognition / 0.22 second unlock and also it
comes with a dual SIM which supports 4G and 3G bands. Also, device comes with a
Micro SD card support using which one can add upto 2TB additional space on
their smartphone. ZenFone 3 is backed with a 2650 mAH / 3000 mAH on the two
variants accordingly and is priced at Rs. 21,999/- and Rs. 27,999/-
respectively for ZenFone 3 (ZE520KL, 5.2″) and and ZenFone 3 (ZE552KL,
5.5″) models. ZenFone 3 comes with an Android 6.0 Marshmallow topped with
their own UI ZenUI 3.0.
 ZenFone 3 Deluxe
  ASUS ZenFone 3 Deluxe is
the flagship model of the ZenFone 3 family and is the ultimate expression of
the ASUS ‘design thinking’ philosophy. Combining a strong and light
aluminum-alloy unibody construction with an ultra-thin 4.2mm edge and exclusive
PureMetal TM technology, ZenFone 3 Deluxe is the world’s first all-metal
smartphone with an invisible antenna design. ZenFone 3 Deluxe features a
5.7″ Full HD Super Amoled display with Gorilla Glass 4 protection and its
powered by a Snapdragon 821 processor and Asus is the first to carry the same
in the world, Adreno 530 GPU and with 6 GB RAM with 256 GB UFS 2.0 internal
storage. ZenFone 3 Deluxe houses a 23 MP Rear camera with featuring the world’s
first smartphone implementation of the Sony IMX318 image sensor, a large f/2.0 aperture
lens, and four-axis optical image stabilization for high-resolution, blur-free,
and low-noise photos in almost any lighting condition. A three-axis electronic
image stabilization system for steady 4K UHD videos further heightens the
mobile photography experience. Other features include an ASUS TriTech
auto-focus system that automatically selects second-generation laser, phase
detection, or continuous contrast-detection auto-focus to provide accurate and
nearly instant 0.03-second focusing and subject tracking, as well as exclusive
PixelMaster 3.0 technology. The secondary camera is a 8MP front camera with
84-degree wide view. The device is backed with a 3000 mAH which has a quick
charge 3.0 support also and the device comes with a USB 3.0 Type-C connecting
port for charging and data transfer. The ZenFone 3 Deluxe comes with a
Fingerprint scanner which can unlock the device in just 0.2 seconds. This one
too comes with an Android 6.0 Marshmallow overlaid with the latest ZenUI 3.0.
This device is priced at Rs. 63,000/- in India. There is an another variant of
ZenFone 3 Deluxe comprising the same features but with little change in
hardware configuration like the Snapdragon 820 and the internal storage comes
with 64 GB, this particular variant is priced at Rs. 49,999/- in India. The
device is available in 3 colors Glacier Silver, Sand Gold and Titanium Gray. 
ZenFone 3 Ultra
 ZenFone 3 Ultra is
targeted towards the consumers who prefer big screens and mainly use the device
for entertainment and multimedia purposes. The device houses a massive
6.8″ Full HD IPS LCD Panel with 79% screen to body ratio. The device
comprises a full aluminum alloy unibody with an ‘invisible antenna’. The
ZenFone 3 Ultra is powered by a Qualcomm Snapdragon 652 Octa-core processor and
with Adreno 510 GPU. The ZenFone 3 Ultra comes with a 64 GB internal storage
and 4 GB RAM. On the camera front, the device has a 23MP Asus PixelMaster 3.0
Camera with Sony IMX318 sensor and a 8MP front camera with 84-degree wide view.  The device comes with a finger print scanner
and in connectivity front; the Ultra has a dual SIM 4G support upto Cat 6 LTE
and houses a Type-C USB 2.0 connector for data transfer and charging purposes.
The ZenFone 3 Ultra is backed with a Massive 4600 mAH with Quickcharge 3.0 and
Reverse charging capability too. The device comes in 3 colors Titanium Gray,
Glacier Silver and Rose Gold which are priced at Rs. 49,999/- INR.

ZenFone 3 Laser
 The ZenFone 3 laser is a
device with premium-crafted metallic design with Corning Gorilla Glass and 2.5D
contoured edges with Slim bezel (2.58 mm) and 77% screen to body ratio. The
device houses a 5.5″ Full HD display with Gorilla Glass 3 protection and
offers 500 nits brightness for better visibility under the sun. ZenFone 3 laser
is powered by a Snapdragon 430 Octa-core 64-bit processor and Adreno 505 GPU.
The device comes with a 32 GB ROM and a 3GB RAM. It supports an external
storage upto 128 GB via micro SD card. ZenFone 3 laser offers a 13 MP
Pixelmaster Camera with Sony IMX214 sensor on rear and a 8 MP front camera with
89-degree wide viewing angle. The device supports dual sim 4G and provides
different connectivity options like Wi-fi  802.11, CAT 4, Bluetooth 4.0. ZenFone 3 Laser
is backed with a 3000 mAH on battery front. ZenFone3 laser is priced at Rs.
18,999/- INR.  
Availability:  While ZenFone 3 is already available in
leading retail stores, Asus Exclusive stores and all major e-commerce sites,
the ZenFone 3 Deluxe, ZenFone 3 Ultra and ZenFone 3 Laster will be available
from September 2016 across all major e-commerce sites like Flipkart, Amazon,
Snapdeal and aso at leading retail stores and Asus exclusive stores in India. 
On the same occasion, Asus announced their desktop, laptops
and 2-in-1’s also. Asus launched their latest ROG Series desktop ROG G20CB
starting at INR 185990/- while on laptops front they launched Zenbook 3 (UX390)
which starts at INR 1,47,999/-, Transformer 3 Pro starting at INR 1,44,999/-,
ROG GL502 starting at INR 1,27,990/-, X540 and R558 which starts at INR
24,290/- and INR 47,690/- respectively. These devices would be available from
October 2016 onwards across all major e-commerce sites and also at all Asus
exclusive stores and leading retail stores.
ZenBook 3
ASUS Transformer 3 Pro
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