Despite having the world’s second largest smartphone user base, the Indian market still sees a huge demand for feature phones. However, users are slowly making the move towards budget smartphones. This particular segment of smartphones has come a long way and are today giving a tough competition to feature phones. Here are a few ways in which the budget smartphones have evolved over the past few years and climbed up the popularity charts:

Design and Appeal – The early budget smartphones were bulky and had a very synthetic appeal to them making them look unattractive, often indicating that they belonged to the budget segment. Smartphones are actually a reflection of a person’s personal style and smartphone makers should be mindful of the fact that users like to sport phones that have a premium appeal and help them make a fashion statement irrespective of the price. In addition to this, users until a few years ago had very limited options when it came to personalizing their smartphones. Makers offered one colour and anyone wanting to purchase a smartphone in that category had to opt for that one standard model. However, users soon evolved to demand a phone that suited their individuality, making it necessary to offer variety and personalization options in the budget segment too. 

Zenfone Go 4.5 2nd Generation measures only 3.6 mm at its thinnest edge and is available in six peppy colors - Glamour Red, Pearl White, Lemon Yellow, Glacier Grey, Silver Blue, and Sheer Gold. It has a metallic hairline finish that makes it look premium and classy; the phone also offers a rear key for intuitive one hand control making it really user-friendly.
Camera – The camera in a smartphone is no longer a luxury limited to high-end phones. Over the years we have graduated to a world that likes to express itself through pictures. While the earliest budget smartphones provided a really low end camera, it did not benefit the users as they were unable to take pictures that they could share with the world. Hence, while the budget smartphones provided functionality, they lacked the experience. However, evolution in consumer preference has led to even budget smartphones offer good quality cameras that enable people to capture their memories and share them with others.

Zenfone Go 4.5 2nd Generation is available in two different camera specifications (0.3 MP + 5 MP or 2 MP + 8 MP front and rear respectively). It is equipped with ASUS’ path-breaking PixelMaster technology. It also offers important features like low-light mode, backlight (HDR) mode, zero shutter lag and beautification modes for improved pictures.

Performance – When introduced, budget smartphones offered a performance that left a lot to be desired. The performance gap between mid-range and high-end smartphones and budget smartphones was very easily noticeable, making this segment seem undesirable. However, this changed soon. Evolving lifestyles of the consumers mandated that the smartphones offer specifications that made them capable enough to aid the users’ on-the-go lifestyles. Lags and performance issues are strictly prohibited in today’s budget smartphones.

Zenfone Go 4.5 2nd generation has a Qualcomm Quad-core processor with 1 GB RAM that enables it to multi task without facing lags. When it comes to the quality of audio technology, the phone comes with an innovative combination of linear-echo-cancellation (LEC) and noise-suppression (NS) technology which together work on clearing out audio rebound and reduces background noise to a minimum.


Battery – It was very common to notice users searching for a plug point to charge their early generation budget smartphones. Their batteries were simply unable to support the users’ daily usage. Consumers today are connected to the internet 24/7 through social media channels, emails etc. At the same time, they are also using the smartphones as their primary entertainment devices making them the source of their music listening and movie watching experience. This evolution has made it important for budget smartphones to sport batteries that have the potential to power the users’ daily activities without any interruptions. 

The Zenfone Go 4.5 2nd Generation comes with a 2,070 mAh battery which gives users the freedom to operate their phones for longer duration without charging.


Price – While their very categorization has mandated that they remain priced justly, the features and specifications offered in the earlier smartphones were unable to justify the price. In other words, the smartphones were unable to offer specifications that were suited for that particular price. This is in stark contrast to the smartphones today that provide high end specifications at the price of a budget smartphone.

With splendid looks and strong performance to match, the Zenfone Go 4.5 2nd Generation is available with two different camera specifications for the following price:
·         0.3 MP + 5 MP (front + rear) priced at Rs. 5,299
·         2 MP + 8 MP (front + rear) priced at Rs. 5,699


 
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