On Aug 18th 2015, Google flung open the doors to the “Google House” in Bangalore, a showcase of the latest product innovations for India’s ‘mobile first’ world. The event featured demonstrations of Google’s Search, Maps, Photos, Translate and YouTube apps, as well as appearances from celebrity chef Kunal Kapur, fashion photographer Dabboo Ratnani, YouTube comedic sensation Kanan Gill and emerging photographer Anushka Menon. The celebrities discussed how Google’s mobile products make their lives a little easier.
As Sandeep Menon, Google Country Marketing Director explains “Indians are coming online from mobile devices at an incredibly rapid rate — six to seven million new mobile internet users every month. The day’s event is about showcasing how we’re working to make our products relevant and useful for India, and how smartphones have evolved to become the best personal assistant you’ve never had. Whether you need to get directions 10 minutes before your next meeting, a step by step recipe to make an impression, or a way to never be late to the airport again, Google can help keep you connected to the people and information that you care about.”Mobile-focused demonstrations at the Google House included:
A hands-on showcase of the new instant translation feature in Google Translate. Recently launched in Hindi, instant translate helps you break through language barriers by instantly translating printed text, like street signs or ingredient lists by opening the app on your phone and pointing your camera at the text. This feature is pretty amazing for the people who live in different places and gets stuck in local commute when they just cannot move an inch due to the language barrier.
A look at the new Google Photos app which automatically backs up photos and videos across all your devices. Also, Google Photo offers unlimited, free storage.
An overview of recent Search innovations like faster and lighter search results for people accessing the web from a mobile device with a slow connection like 2G. Voice Search updates to the Google app which has been optimized for English in the Indian accent and in Hindi to make finding answers to your questions faster, easier and more local. As well as some of the latest Google Now updates, which bring you information when and where you want it, before you even have to ask — like a personal assistant.
As well as an overview of recent offline features, like the ability to save Maps for times when you might not have a connection. Or YouTube Offline, which gives you a way to watch videos without chewing through all your data — even when you don’t have a connection.
These are just some of the products which are showcased in Google House and Google has really considered the user feedbacks and come up with the innovations which suits well for an end user and keeps him happy in the mobile world.
What the celebrities at the Google House were saying:
Photography stars Dabboo Ratnani & Anushka Menon
For celebrity photographer Dabboo Ratnani, Bollywood is where home is and photography a way of life. "While photography is a way of life for me, what’s also important is making sure my clientele has easy and early access to the photos I take of them. I’m always on the move so it is important for me to have access to a good photo editor and for me to be able to search through and find a particular photo shoot quickly enough. Google Photos has both of these features easily available to access in terms of a great editor and the cool new Assistant feature. These have become my favorites today!”
While, Anushka Menon, one of India’s most iconic fashion and beauty photographers, said "Photography is adding a humanistic, versatile & colorful touch to make my work both modern and fresh. I always try to combine aesthetics that combine Indian culture and western fashion codes. My favorite feature is being able to store multiple pictures and not worry about running out of space. I also love that they are chronologically arranged and each of my photo shoot appears as a beautiful Story that I can go back and share with my friends and family.”
Celebrity chef Kunal Kapur Commenting on his use of Google Search, celebrated chef Kunal Kapur says, “I travel the world meeting new people, experiencing new cultures and of course, searching for new ingredients and culinary experiences. Sometimes when I travel I don’t even know the name of the ingredients I see in the local markets and Google Image search helps me find out what it is exactly. Another great feature is the abundance of recipes online. I still remember days when I looked through my grandma’s book of recipes. Today, all I do is search online and find a treasure trove of so many recipes sent in by users from their families. And I use Google Now to keep everything organized. It has become my constant companion and has made managing a multi time-zone life much easier while Google Photos helps me archive and share my experiences instantly.”
YouTube comedian Kanan Gill, As YouTube funny man Kanan Gill explains "It’s great to have Google as a partner. They’ve worked hard to make it easy for everyone to access my videos and all of the weird things people like to watch on YouTube. Now with offline people can even take those videos with them and watch them where they may not have good connectivity. Everyone wins!"
If you want to try out and make use of these features, just update the apps from the Google Play store to the latest version on your Android smartphone and start using it.