It’s a classic, we all know it when we hear it and it’s been around since 1994. It’s that short series of tones, that when we hear it, we instantly know that somebody owns a Nokia phone. What are we talking about? The iconic sound that is the Nokia Tune. How would you like to create your own version to win up to $10,000 US? Read on to find out how.
For the first time ever, Nokia – together with AudioDraft – is asking you to create the next Nokia ring tone within select phones of Nokia’s 2012 product portfolio. This means your winning entry will be made available on some 100 million devices and also be obtainable from Ovi Store.
Of course, the $10,000 prize is enough to make anybody want to compose their own small melody, however having your very own Nokia Tune heard over 1 billion times a day is an exciting enough reason in itself. It is the world’s most recognised audio brand asset.
In order to participate, simply register yourself over at http://nokiatune.audiodraft.com to submit your entry. Otherwise, you can also just help other people win by casting a vote against your favourite submission. Entries must be submitted by October 2, 2011 so you have about 4 weeks to create that perfect little ditty.
The five most voted for entries will qualify automatically as finalists, where a panel of judges will pick further five entries for the finals and then make the deciding vote on who shall win the top prize of $10,000. Five runner-ups will also have their Nokia Tune available for download from Ovi store and be awarded with $1,000 each.
The jury is made up of some of the most respected names in the audio branding industry: Kai Bronner, one of the founders of Audio Branding Academy; Julian Treasure, known for his TED talks and author of ‘Sound Business’; Mark Dewings, head of Brand & Marketing Communications at SoundCloud; Nokia’s SVP of Design, Marko Ahtisaari; Super8 & Tab, worldwide renown DJ and electronic music production duo who are ranked in the DJ Mag’s Top 100 of most popular DJs; Andrew Higgins, a jury member from the AudioDraft community who has won 12 AudioDraft contests; and Tommi Koskinen is the Community Manager at AudioDraft.
What are you waiting for? Head over to the competition page and submit your own Nokia Tune, or to vote on other entries.